The tendency to notice, seek, and remember evidence that supports the story you already prefer more readily than evidence that threatens it.
Hypothesis AssessmentOutcomeMedia & politicsResearch & evidence
The tendency to use reasoning as a defense lawyer for desired conclusions rather than as an impartial search for what is most likely true.
Hypothesis AssessmentSelf-PerspectiveMedia & politicsPersonal decisions
The tendency to judge frequency, risk, or importance by how easily examples come to mind.
EstimationAssociationMedia & politicsPersonal decisions
The tendency for the first salient number, frame, or option to pull later estimates toward itself even when it is arbitrary or weakly relevant.
EstimationBaselineForecasting & planningPersonal decisions
The tendency to underweight general prevalence information when vivid case-specific details are available.
EstimationBaselineResearch & evidenceForecasting & planning
The tendency to be more certain about judgments, forecasts, or abilities than the evidence warrants.
Hypothesis AssessmentOutcomeForecasting & planningTeams & management
The tendency for low skill or shallow understanding to produce overestimation of one's own competence, while higher-skill people may underestimate how unusual their competence really is.
EstimationBaselineLearning & expertiseTeams & management
The tendency for potential losses to weigh more heavily than equivalent gains when choices are being evaluated.
DecisionAssociationPersonal decisionsForecasting & planning
The tendency for the same underlying information to produce different judgments depending on how the options or outcomes are described.
DecisionAssociationMedia & politicsPersonal decisions
The tendency for groups to preserve harmony, cohesion, or momentum at the cost of critical evaluation and live dissent.
Hypothesis AssessmentAssociationTeams & managementPolitics & institutions
The tendency for people to underestimate the time it will take them to complete a given task
EstimationOutcome
The tendency to keep investing in a losing path because of what has already been spent, even when the forward-looking case has weakened.
DecisionInertiaPersonal decisionsTeams & management
The tendency to prefer the current option, default, or inherited arrangement simply because it is the current option, default, or inherited arrangement.
DecisionInertiaPersonal decisionsTeams & management
The tendency to favor the preselected or default option simply because it is already positioned as the path of least resistance.
DecisionAssociationChoice architecturePersonal decisions
The tendency to explain other people's behavior too quickly in terms of character while underweighting situational pressures and constraints.
Causal AttributionSelf-PerspectiveTeams & managementMedia & politics
The tendency for one salient positive or negative impression to spill over into unrelated judgments about a person, product, or institution.
Opinion ReportingAssociationTeams & managementPersonal decisions
The underlying attitudes and stereotypes that people unconsciously attribute to another person or group of people that affect how they understand and engage with them. Many researchers suggest that unconscious bias occurs automatically as the brain makes quick judgments based on past experiences and background
Hypothesis AssessmentOutcome
The tendency to give bad news, threats, criticism, and losses more psychological weight than equally sized positives.
Opinion ReportingRecallAssociationBaselineMedia & politicsTeams & management
The tendency to experience one's own perception of reality as the obvious, objective view and to treat disagreement as evidence that others are uninformed, irrational, or biased.
Opinion ReportingSelf-PerspectiveMedia & politicsConflict & dialogue
The tendency, after an outcome is known, to see it as having been more obvious or predictable than it actually was beforehand.
RecallOutcomePostmortems & learningForecasting & planning
The tendency to learn from the visible winners while overlooking the invisible failures that dropped out of view.
Hypothesis AssessmentOutcomeResearch & evidenceForecasting & planning
The tendency to see oneself as less biased than other people, or to be able to identify more cognitive biases in others than in oneself
Opinion ReportingSelf-Perspective
The tendency to assume that specific conditions are more probable than a more general version of those same conditions
EstimationAssociation
Misinformation continues to influence memory and reasoning about an event, despite the misinformation having been corrected. cf. misinformation effect, where the original memory is affected by incorrect information received later
RecallInertia